One of the country’s largest surveys of landlords shows that over half of them would never use an online letting agent over a traditional high street agent. The analysis of responses fr...

One of the country's largest surveys of landlords shows that over half of them would never use an online letting agent over a traditional high street agent.

The analysis of responses from 2,948 landlords for the latest Property Academy Landlord Survey shows that only seven of them said they would use an online agent over a high street equivalent while a dominant 56 per cent said they would not. The other 37 per cent said they were unsure.

The result shows the scale of the challenge faced by easyProperty which launches its online rental service in just over two weeks' time, and by existing online offerings from Purplebricks and many others.

The reasons given for the preference were predominantly the importance of local knowledge, the preference for face-to-face contact and accessibility.

However, 59 per cent of tenants questioned in a parallel survey said they found their properties to rent online.

The survey also revealed that only four per cent of landlords directly publicised their properties on social media such as Facebook or Twitter; only 10 per cent of landlords said they would connect with their letting agent via social media, and of those most wanting simple guidance and market information through this route.

An overwhelming 90 per cent of landlords said they did not wish to connect with their letting agent through social media at all.